languatron
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Posts: 689
Life could be this beautiful without NBC-TV in it.
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Marketing couldn't even save the great George Lucas. No matter how many times George Lucas tinkers with "Return Of The Jedi", the movie still SUCKS. He has added and modified visual effects, jazzed up the soundtrack; done everything under the Sun, and the movie still SUCKS just as much as it did in 1983. The reason it SUCKS of course, is because of the SCRIPT. If the script in your movie SUCKS, if you don't take steps to improve the script before shooting begins (are you listening, George?) your movie is going to SUCK years after it is made, no matter what you do to it technically. "Return Of The Jedi's" SCRIPT PROBLEMS of course, stem from the RIDICULOUS REVELATION that Luke and Leia are brother and sister, wiping out the romantic triangle between Han, Luke, and Leia in the first two movies; the REHASHING of old ideas from the first two movies, the ABSENCE of any NEW IDEAS, and the HORRENDOUS ACTING of Mark Hamill, Carrie Fisher, and Harrison Ford. No marketing campaign has ever remedied the fact that "Return Of The Jedi" has a CRAPPY SCRIPT.
Following in the footsteps of such CRAPPY PRODUCTIONS as "Return Of The Jedi", comes Ronald D. Moore's series. No amount of marketing on Sci-Fi Channel's part can wipe out the fact that Ronald D. Moore's production is a POORLY WRITTEN & POORLY PRODUCED MESS. There is nothing positive about Ronald D. Moore's production that gives it any sort of distinctive identity to survive on its own once the "Official Marketing Campaign" ends. The greatness weakness of Ronald D. Moore's production, was that it was SO ENGINEERED to co-exist with a BRUTAL & AGGRESSIVE marketing campaign, that in the absence of that marketing campaign, Moore's production FALLS FLAT ON ITS ASS. Ronald D. Moore's production is a "Gutted Rust Bucket" sitting in a junk yard that CAN'T BE SALVAGED.
Ronald D. Moore didn't think in terms of longevity when throwing together his MESS of a production. The ABSENCE of ANY ORIGINAL IDEAS in Ronald D. Moore's production makes it a candidate for the "CANCELLATION TRASH COMPACTOR" at any moment. Taking the time to put IMAGINATION into your television series (which Ronald D. Moore didn't do), and striving not to RIP-OFF every television series and movie under the Sun, is the best way to guarantee longevity for your television series. Instead, Ronald D. Moore threw together a television production like a make shift "Shop Class" motor, that can't survive without an aggressive marketing campaign at its side.
What else can Sci-Fi Channel's marketing campaign do for Ronald D. Moore's production that hasn't already been done? All of the bases have already been covered. When the marketing campaign should have abandoned Moore's series after the broadcast of the pilot episode, it instead stayed with Moore's series well past the time the "Welcome Mat" was removed. Even with the RIDICULOUSLY EXTENDED time period that the marketing campaign stayed with Moore's series, the ratings STILL DIDN'T JACK UP to the levels Sci-Fi Channel wanted. Moore's series STILL DIDN'T turn out to be the success that Sci-Fi Channel wanted. Digging itself a grave even further, Sci-Fi Channel renewed Moore's series for an "IFFY" second season that doesn't have the benefit of the aggressive marketing campaign in its early stages. It should be pointed out also, that all of the BOGUS web sites and bulletin boards set up by Universal Studios to support Ron Moore's series, have been NO MORE EFFECTIVE in jacking up Moore's ratings than the marketing campaign.
Moore's marketing campaign has come full circle; and it's like an endless "Merry-Go-Round" that gradually loses more and more viewers with each successive revolution. It's at this point, that the marketing campaign (if it was any help in the first place) begins to WORK AGAINST the very series it is supposed to be supporting. This is because marketing campaigns are only supposed to be temporary entities designed to get a new series up and running passed the broadcast of the pilot episode, not stay with the series beyond that.
Ronald D. Moore's series lays limp in the junk yard now. Overdosed on Sci-Fi Channel's aggressive marketing, and a victim of its own STARTLING LACK OF ORIGINALITY. 
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